Our clients see the most engagement from mobile app users, so we recommend that retailers have them. 80% of customers who visit an app powered by Koupon view offers, so we recommend making your offers the central focus of the app.
If you’re interested in exploring mobile app options, get in touch with our team. The Koupon SDK makes it easy to integrate mobile offers in any Android or iOS App and Koupon provides white label apps that can help retailers get started quickly.
There are two ways to reach customers via SMS text — blast and text-in.
Text Blasts are periodic text messages sent to a large group of customers that promote one or many offers. The texts include a short link that directs a customer to an offer experience in their mobile web browser. Blasts require the retailer to have an existing list of phone numbers.
We recommend sending text blasts 2 or more times per month and to feature an offer in the text. Links in texts shouldn’t be limited to just one offer — we recommended linking your users to all of the currently active offers. We’ll talk more about that in the Quantity section.
We recommend promoting your offers on social media networks such as Facebook and Twitter. Similar to SMS Text, it probably makes sense to draw customers in using your best offer as an example and then link them to all of the current active offers. Social posts have a short shelf life, so post often. We recommend posting each time you add new offers.
For fraud prevention and customer identification purposes, many retailers require customers to text themselves the offer after navigating to the Core Offer Experience from a social network.
Showcasing your offers on your website is a no-brainer. We recommend establishing an evergreen offer page on your site that allows customers to access the current offers. Similar to offers distributed to social networks, you’ll probably want customers to text themselves these offers particularly if they’re viewing offers on a desktop PC or Mac.
Koupon’s Offer Viewer tool is a great solution for this. Offer Viewer is a mobile responsive offer experience powered by Koupon on behalf of our retail customers. Using Offer Viewer, retailers can allow their customers to text or email themselves offers, or if needed it also supports the ability to print offers at home. We recommend focusing mainly on text, as it’s the easiest and most secure way to deliver offers to a customer.
Learn more about the Offer Viewer here. If you want something more customized, the Koupon API can always be used.
The worst case scenario is reaching a customer and then not having enough offers to show them. Be sure you maintain a proper number of active offers at a given time. Displaying multiple offers makes customers feel like they have choices and allows the retailer to feature products or promotions that might otherwise be missed.
We’ve found the magic number of active offers at a given time to be 3 — 5. Of course a retailer can also have too many active offers at a given time, causing confusion and frustration for customers. As a rule of thumb, a retailer shouldn’t show more than 10 offers particularly on a mobile device.
In order to maintain a steady number of available offers it’s important to plan ahead and form a schedule for offers well in advance of them being active. You will need to balance the number of offers with other elements such as value, duration and reach.