The first step to delivering a mobile offer is to create a channel. A channel is defined by the place where a customer initially sees, receives, or interacts with one or more offers. Koupon Media supports five types of channels — web, mobile app, SMS, email, and social. You can learn more about channels here.
While offers can initially be distributed on a variety of marketing channels, a customer ultimately views and redeems an offer on a mobile app or in a mobile web browser. For this reason, our platform helps marketers and developers create two types of channels — web and app.
A channel can be created in Koupon Manager by navigating to the Channels page and then selecting Create Channel.
To create a new Web Channel, follow these steps: